Event Promotion
Maximise the return on the investment you make in events
Many marketers believe that holding events is an effective marketing channel. In fact, according to 80% of businesses, they are outperforming their own expected returns from holding events and are planning to do more.
Getting people to your events is hard! What is the best approach?
Here at BDM Talk, we represent all types of clients that hold events for their existing and prospective customers. We have worked with car manufacturers, car dealerships, accountants, solicitors, estate agents, exhibition organisers and more.
The first and most important service we provide to clients is finding the decision-makers at companies you’re not currently working with, but have a higher-than-average likely interest in attending. We can model this database on your suggestions, our knowledge, the profile of your existing customer database and more.
As a Direct Marketing Association (DMA) member you are guaranteed that the data we use on your campaign to fill the seats at your events is within DMA’s stringent quality threshold and fully GDPR compliant.
Secondly, our telemarketing team gets to work contacting everyone on the database (including your existing customers if you like), using a professional script tailored specifically to your requirements. Our agents will introduce your event, establish interest and confirm attendance.
Our event marketing service provides the following benefits as standard:
- A professional event script, tailored to your individual requirements.
- Dedicated agents allocated to your event campaign for the duration to ensure consistency.
- In addition to confirmed attendance, leads for future sales are all sent through.
- Estimated replacement dates obtained where immediate sales are not possible.
- Pre-event planning and support.
- Complimentary SMS campaign to ‘warm-up’ your customers prior to phone contact.
- Your data records cleansed and enhanced with additional information at no further charge.
- All calls are recorded and we can provide access to sample recordings at request.
- Access to our portal to view real-time progress.
- Upon campaign completion, you’ll receive a comprehensive and transparent report.
To discover how we can help you promote your event, speak to our event campaign manager on 0330 159 2626.
