Win back lost customers and lost sales

Leverage previous customers’ attachment to your company

Why do many of your customers go off and do business with someone else?

Most probably it has nothing to do with the quality of your products, service and customer care. It’s just that another company got there first.

Buying cycle

Every person and every company has a buying cycle. There is certainly a brief window of time when your customer is ready to buy what you are selling. Therefore, the buying cycle is different for every product or service. Likelihood is that they received a phone call, email or letter from one of your competitors when they were at the correct point of the buying cycle.


In addition, keeping in touch with customers is time consuming and requires a lot of effort. As is keeping in touch with people and companies who did not buy from you at the time you went out to see them.


There are a lot of sales that can be made in the next few weeks from the customers and enquirers whose details you hold on file.

BDM Talk is an experienced and successful supplier of customer winback campaigns to companies in multiple different sectors, office suppliers, professional services and more.

How BDM Talk works

We call your customers using an impartial, unbiased, survey-driven approach to identify why they have not bought from you recently. As a result, we find out the reason, if they are in the right part of the buying cycle now and, if not, when they will be. Finally, we can make an appointment to see them if there is an opportunity to win them back now.

Each record you provide us with, our experienced and persuasive agents, will make notes on their current state of mind. As well as feedback on your company, good and bad. We select the agents with the skillset most likely to produce the required results across the campaign. It’s only those agents who will be working for you (after they have been through comprehensive training).


To win back old clients, talk to our lapsed client outreach manager on 0330 159 2626.

BDM Talk’s win back service provides the following benefits as standard:

  • A professional campaign script, tailored to your individual requirements to maximise effectiveness.
  • Dedicated agents allocated to your campaign for the duration to ensure consistency.
  • In addition to customer appointments, leads for future sales are all sent through.
  • Estimated replacement dates obtained where immediate sales are not possible.
  • Pre-campaign planning and support from our experienced management team.
  • For the motor industry, all service and MOT opportunities are passed through at no additional charge.
  • Complimentary SMS campaign to ‘warm-up’ your customers prior to phone contact.
  • Your data records cleansed and enhanced with additional information at no further charge.
  • All calls are recorded and we can provide access or sample recordings at request.
  • Access to our portal to view real-time progress of your campaign.
  • Upon campaign completion, you’ll receive a comprehensive and transparent report.

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Registered Office is Greenacre Court, Station Road, Burgess Hill, RH15 9DS

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