Wouldn’t it be great to have an unlimited supply of customers, with no competition, queuing at the door to buy a new car? Certainly manufacturers and dealers alike would be happy, but the fact is, with so many brands and dealers bidding for business, those consumers are being spread further, and even if you do entice them through the door, there’s no guarantee of a sale.
Depending on your view point, you should either be worried or happy that on average, the number of manufacturer dealers is declining; between January 2015 – January 2017, Ford lost 27 official dealers, Vauxhall was at 36, Peugeot 39. There were some brands that increased their presence, but they’re in the minority.
Of course that could be a blessing in disguise, but it’s an industry trend, so maybe it’s a sign of things to come? Either way, you’ve still got your target to hit and volumes to sell. Whoever is responsible for setting target numbers apparently doesn’t keep up with the news.
Research shows that your sales team has a 56% greater chance of hitting target if you engage buyers before they contact you, it also tells us that the first viable vendor to reach a decision maker and set out the sales vision has an average close ratio of 74%.
Those sorts of numbers can’t be ignored, but the takeaway is this: Proactively engaging with your customers and being first with the contact can improve your bottom-line.
It has been widely recognised that there has been a 50% drop in forecourt visits since 2010, this equates to around 15 million fewer visits, although customer visits per car sold are on the increase – from 2.2 to 2.6 visits, this just means that you’re spending longer on the actual sales process because buyers want to be engaged.
However, buyers can be made to feel engaged with a personalised message, and being the first retailer to reach a consumer dramatically increases your odds of closing a sale – that’s why using the services of BDM Talk will bring benefit to your business.
BDM Talk Automotive Professionals
We know that you’re protective of your brand, and more importantly, your customers, which is why outsourcing contact with them feels … like something to be wary of. However, our team at BDM are all automotive professionals, we know the market, the industry and the consumers and we understand what it is they want, we also know what you need.
Whether its lead generation, data acquisition or telemarketing, you can be sure that BDM Talk will treat your customers just as you would.
Contact BDM Talk to understand the options available to you, chat with one of our professionals and you’ll soon understand why we’re the leading company for automotive dealerships.