It’s the most far-reaching revamp of data protection laws that has ever been made. Any kind of customer or client information your business stores needs to be ready for GDPR
These new data protection laws come into force on May 25, 2018 and the consequences for any organisation that fails to prepare could be costly. Here’s what you need to know.
What is GDPR?
General Data Protection Regulation is the latest European Union legislation to set out how personal data has to be handled by businesses and public bodies.
It introduces tougher data protection requirements and provides individuals’ greater control over what happens to any personal information that’s collected about them.
These customer rights now include:
- The right to correct incorrect information
- The right to have personal data deleted
- The right to stop data being shared
- The right to move data to another organisation
Another major change is that businesses will now have a duty to report any data breach within 72 hours of it being discovered. This means informing the data protection authority and anyone affected by the breach.
Do these rules apply to my business?
If you collect any kind of customer or client related data – yes. Although GDPR is European Union legislation, the UK will be matching the changes in a new Data Protection Bill.
It means that whatever happens with Brexit, all UK businesses will need to comply with this legislation when it goes live on May 25th, 2018.
What happens if a company fails to comply?
Any failure to manage an individual’s data in the correct way can be punished with fines of up to €20 million or four per cent of your company’s turnover – whichever is greater.
How can we ensure compliance?
There are a raft of changes that could have an impact on your business. You can find a full overview here.
But the foundation for GDPR compliance is always going to be the same – accurate customer information. There’s no longer room for poorly maintained and inaccurate databases.
A poorly kept DMS (Data Management System) is no longer just bad for marketing, it’s a significant compliance risk. Any customer information needs to be data cleansed to identify and eliminate duplicate, inaccurate and incomplete entries.
What’s the best way to approach data cleansing?
It’s a task that BDM Talk is designed to take care of. Our team will clean up your database and ensure you have the kind of up-to-date and immaculate customer information that GDPR has made a necessity.