Through no fault of their own, many businesses often find themselves with a poorly maintained and inaccurate database. Whether human error at the input stage, or just lack of data supplied by the customer in the first place, a poorly kept DMS can quickly result in wasted marketing spend.
A selection of your customers not seeing your marketing due to inaccurate data is bad enough, but even worse? The lasting damage of disillusioned customers that have fallen victim to tired ‘over-marketing’ or inaccurate marketing – leading to dissatisfaction and alienation – and a whole host of lost sales opportunities.
Here at BDM Talk we can help you to cleanse and enhance your database in a cost effective and time efficient manner, ensuring that you have the most up-to-date and accurate customer information at your fingertips, empowering you to tighten your targeting and reduce your marketing costs.
The case for keeping your database up-to-date
Whether it is direct mail, outbound calling or even a simple mailshot via email, if you’ve been carrying out outbound marketing campaigns of any kind, the importance of having an up-to-date data to work with can’t be overstated.
In most cases, the number 1 cause of marketing campaigns not quite delivering the ROI expected is poor quality data.
Think about it: it hardly matters how slick your pitch is or how sophisticated the delivery, if there is no recipient at the other end, all the resources spent towards the execution would’ve been a waste.
A clean and up-to-date database on the other hand can go a long way in ensuring you are maximising your ROI by providing you with a large audience size who are more likely to be responsive and interested.
And, not only that. BDM Talk can also make your data compliant with GDPR which is an absolute must if you’re dealing with clients in the UK and EU regions.
So, whether it is addresses, emails, phone numbers or other type of marketing data, get in touch with BDM Talk today and find out how our data cleansing service cna be a cost-effective way to generate more leads and sales.