Prospect Acquisition

GDPR-compliant sales and marketing B2B data

Acquire B2B data from an established DMA member and a trusted data company

No company ever succeeded using bad B2B data. Bad data wastes telemarketers’ time. Bad data leads to mass email bounce-backs and blacklisting by servers. That £10 or £20 per thousand you might have saved by using a “cheap” B2B data provider will cost you more in lost sales and a damaged online reputation.

 

We know – we’ve helped companies pick up the pieces before as they make the flight to a quality supplier.

There are two main factors you need to consider when choosing a company to purchase data from – provenance and relevance.

 

Provenance is how your data is sourced, validated, and structured. As a long-standing DMA member, we’re bound by their terms and conditions to provide data whose provenance is sound and where the opt-in credentials of every single record can be traced. The thoroughness and accuracy of each field must sit comfortably within stringent quality thresholds prescribed by the DMA.

 

Relevance is the likely interest of each recipient in your products or services. Working with you, your BDM Talk account manager will help you select the lines of business and the profile of the companies in each sector most likely to buy what you’re selling. If you’re targeting consumers, we apply a different but equally proven model for recipient selection.

 

BDM Talk’s database of commercial and domestic B2B prospects is fully DMA- and GDPR-compliant. Call us now to build the perfect prospect database profile for your company.

Variables and criteria can include the following

For business to business:

  • Geographic location
  • Industry
  • Business Turnover
  • Employee Size
  • Job Role

For business to consumer:

  • Geographic location
  • Gender
  • Marital status
  • Age
  • Income

B2C

  • Occupation
  • Homeowner
  • Property type
  • Lifestyle choices
  • Buying behaviours